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Recap: Digital Transformation is trending and there are expensive decisions to be made. In the trenches, an example of how Intelligentics Strategic Positioning Research and Service Quality Assessment helped one client to prioritize their digital transformation needs, and some ancient Chinese wisdom is this week’s timeless principle.


Welcome back to another edition of #ThreeThingsThursday. I’m Tom Vander Well with Intelligentics, where intelligence meets tactics.


One of the things trending among many of our clients in the industrial, component, distribution and B2B arena is digital transformation, which has only intensified with the massive changes that the global pandemic has forced on companies, their supply chains, and their workforce. Of course, technology offers a plethora of options to digitally transform your business, and they’re typically not cheap. Daimler just committed to an $85 Billion, five-year digital transformation along with electrification. A lot of companies don’t have that kind of cash. This leaves CEOs, executives, and leadership teams trying to figure out where to start, and which technology investments will have the greatest positive impact on their business.


Here in the trenches at Intelligentics we’re working on both a Strategic Positioning survey and Service Quality Assessment for a client in the distribution sector. A few years ago, our research revealed that issues around shipping (cost, communication, and status) were driving dissatisfaction with customers. Our Service Quality Assessment revealed that their Customer Service team was wasting time, energy, and resources answering unnecessary emails about shipping status and tracking. Together, this intelligence made it clear that digitally transforming customer communication around order shipping, tracking, and costs would both drive higher levels of satisfaction, but also create efficiencies and save costs that could offset the costs of the technology.


An ancient Chinese proverb says that “a wise person makes their own decisions while a fool follows public opinion.” There are marketing machines investing big money to convince you that you want the technology they’re selling. If you need a partner who can provide you with the business intelligence you need to make wise decisions around digital transformation, give us a call or send us an email (515-777-8899; It’s what we do here at Intelligentics, where Intelligence meets tactics!