Questions on the “Ultimate Question”
Net Promoter Score (NPS) has become a staple business metric for many years, ever since The Ultimate Question hit the market in 2006. At Intelligentics, we regularly make NPS a part of our larger Voice of the Customer (VOC) and Customer Experience (CX) survey projects for clients. We even provide an on-going NPS Tracker for clients so they can keep their fingers…
Tracking NPS, CSAT, and Customer Sentiment
The Supply Chain is Changing Customer Behavior
The harsh realities of on-going supply chain issues have B2B customers scrambling, and it is changing their purchasing behavior. The longer the supply-chain issues continue, the more likely that it could create long-term shifts in the way customers search for and procure parts. Doing the research with your customers helps B2B businesses to benchmark and track these shifts in customer…