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The Supply Chain is Changing Customer Behavior

  • January 17, 2022

The harsh realities of on-going supply chain issues have B2B customers scrambling, and it is changing their purchasing behavior. The longer the supply-chain issues continue, the more likely that it could create long-term shifts in the way customers search for and procure parts. Doing the research with your customers helps B2B businesses to benchmark and track these shifts in customer…

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Three Things Thursday

  • June 5, 2020
Recap: The trending "new normal", a story from the trenches and a timeless principle from George Bernard Shaw about those who can't change their minds.
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