Don't Let DIY Surveys Make a Monkey Out of You

It’s a tale as old as time: leadership wants to send out a survey to capture customer feedback. They figure, “How hard can it be?” and assign the task to someone on the team who may have taken an introductory statistics class in college. The process ends up being more complex than expected, and when the results arrive, they're not sure how to interpret them or what to do with the data. Overall, the project is unsuccessful.

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If you're looking for valuable responses, a clear interpretation of the data, and a better understanding of your audience, it's time to bring in experts. Trying to save a quick buck with a DIY survey tool may seem like a good idea, but we’re here to show you why it ends up being a greater cost in the long run.

Why Choose an Expert? The Intelligentics Advantage

From legal matters to healthcare, some needs are better left to the professionals. Survey design is one of them. Trusting an expert leads to better insights and, therefore, better outcomes.

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Strategic Survey Design

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Intelligentics brings a wealth of experience to your survey design project, leading to a comprehensive survey strategy that meets business goals. Sometimes that means we design a survey together, and sometimes it means we recommend a project expansion to include in-depth interviews. Regardless, we’ll always base our strategic recommendations on your needs. By aligning research with your objectives, we ensure the final product is focused on the right priority: your customers.

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Precision Execution Brings Results

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From quantitative to qualitative, Intelligentics does it all. As the experts, we’re familiar with best practices for survey design. We use that knowledge to craft questions that are clear, simple, and neutral. Then, we collaborate with you and your team to manage the distribution and data collection. (Did you know that third-party surveys typically receive better responses in terms of both quantity and quality? Another benefit of working with a professional!)

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Turning Data into In-Depth Analysis

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After the results are in, we dig deeper to provide you with key insights — and what to do with them. We do more than just crunch the numbers — we identify patterns in the data and provide actionable recommendations based on your unique results and needs.. If understanding your data seems like learning a foreign language, we’ll be your interpreter, here to guide you through the process and help it all make sense.

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Expertise You Can Count On

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With over 40 years of experience and countless happy clients under our belt, we’ve seen it all. Intelligentics has worked with businesses of all sizes, across virtually every industry. This has equipped us with a wealth of information on best practices and industry benchmarks, which we gladly bring to your survey design project. We’re also continually improving our approach, so you can rest assured that you’re getting the latest innovative solutions and technologies in survey research.

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Your Long-Term Success Partner

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What sets us apart? We’re committed to building long-term partnerships with our clients. While other firms may just provide you with a finished survey and call it a day, we want to set you up for both short- and long-term success. We’ll work with you and your team to create an action plan based on your results; depending on your plan, we can even partner with you on implementation. Many of our clients continue working with us not just on survey design, but on a wide range of customer experience and market research projects, helping them become truly customer-centric organizations.

Ready to Survey Like a Professional?

When it comes to better understanding your customers, DIY just won’t cut it. From strategic survey design that aligns with best practices to being your long-term partner for success, Intelligentics provides an alternative approach. We’ll collaborate with you on your survey design, leading to a better outcome and better results that will make a meaningful difference.

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We’ll help turn your questions into answers, your data into decisions, and your customer feedback into your competitive advantage. Contact us today to get started on creating your next survey — together.