Unlock Success: 5 Ingredients for Your Customer Research Survey

Partner with the Pros to Design Your Ideal Customer Research Survey

Have you ever gotten the feeling that your customer research surveys aren’t hitting the mark? You’re looking for insightful information that improves the customer experience and drives your business forward; instead, you’re getting lackluster results with limited practical application.

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To address your customer research survey dilemma, you partner with a professional market research and customer intelligence firm, Intelligentics. As experts in stakeholder feedback and assessment, we’ll help you design your dream survey — and interpret the results, so you have practical, applicable solutions to your pressing customer challenges.

With our decades of experience, we’ve found there are fundamental steps you can take before launching your customer research survey that will set everyone up for success. From defining your North Star to engaging key stakeholders, providing this information sooner rather than later, we’ll be able to create a better, more effective survey in less time.

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Getting Started: What to Bring to the Table

Once you’ve gotten buy-in on working with a professional for your customer research survey, here are a few steps to ensure successful results:

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Define Your North Star

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What do you want to accomplish with your customer research survey? By having this information in advance, we can hit the ground running and tailor our approach to your unique needs. Not sure how to articulate this? We can help you and your team brainstorm, refine, and express your goals.

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Your Business’s Unique Context

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What’s driving the need for insights? Help us understand the ins and outs of your business. The more we understand, the more relevant, accurate, and impactful our final customer research survey will be.

Tailored Surveys for Target Audiences

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Who are you talking to, and what do you already know about them? This will help us design a customer research survey that resonates with your target audience — which will help yield meaningful insights.

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Resource Alignment: Timeline and Budget

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When do you need the results? What resources can you allocate to this project? No matter what your answers are, we can collaborate to find a solution that meets your needs.

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Engaging Key Stakeholders to Maximize Impact

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Who else needs to provide input and where? By having your stakeholders involved early in the process, we can ensure buy-in and maximize the impact of our work together.

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We know not all this information is easy to collect or share with an outside partner. If you’re still working on any of these pieces, we’re here to collaborate. In fact, some of our most successful projects have started with clients saying, “We know we need something, but we’re not sure what.” Those projects are some of our favorites because they give us the chance to dig in, understand your business, and design a solution that delivers value.

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Paving the Way for Impactful Customer Research Surveys

Preparing for your customer research survey is more than just a preliminary step; instead, it’s the foundation of your entire research strategy. By providing Intelligentics with clear objectives, business context, and stakeholder input early on in the process, you’re setting the stage for a survey that truly resonates with your audience and yields actionable insights.

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With nearly four decades of experience, Intelligentics is here to guide you every step of the way. Ready to take your customer research to the next level? Contact Intelligentics today and let's craft a survey strategy that drives your business forward.